Who is Mira Mäkelä?

I’m Mira Mäkelä – a strategic partner in sales, marketing, and business development, helping companies clarify their direction, strengthen their commercial thinking, and build sustainable growth.

My way of working is clear, practical, and human. I believe businesses grow best when strategy, everyday execution, and people’s motivation all come together.

With over 20 years of experience in sales, marketing, international business, and commercialization, I help companies find sustainable and cost-effective solutions that truly fit their current situation.

High-Quality and Responsible Business Development

My work is built on clarity, purpose, and responsibility. I apply the principles of the international ISO 20700:2017 standard, which defines best practices in management consulting.

In practice, this means my work is not just occasional sparring, but a clearly structured process where we:
✔ clarify your goals
✔ identify the most relevant development areas
✔ define the right performance indicators
✔ build sustainable commercial structures
✔ turn plans into action

Transparency, ethics, customer value, and practical impact are at the core of how I work.

My Strengths in Business Development

I combine strategic thinking with hands-on expertise in sales and marketing, while also understanding the everyday realities of entrepreneurship.
My core areas of expertise include:
✔ sales and commercialization
✔ marketing, pr and brand building
✔ website and e-commerce development
✔ product development and production planning
✔ supply chain planning and operations
✔ international business and export markets

I especially enjoy working in situations where a company needs more clarity, practical support and an outside perspective to support growth, change or stronger commercial structures.

I help companies develop their sales, marketing, and business operations – from strategic planning to hands-on execution.

Meaningful sales and marketing happen when strategy, messaging, and action work together. An ambitious yet realistic sales strategy, sustainable solutions, and well-timed marketing efforts create the foundation for profitable growth.

Clear goals and the right performance indicators bring visibility to different stages of growth. Long-term and consistent work makes growth more manageable, sustainable, and effective.

I’m a determined, self-driven, and practical partner who always looks for the most sensible and cost-effective solutions for your business.

Where are you now and where are you heading?
Together, we review your company’s current situation, identify development opportunities, and build solutions tailored specifically to your business.

Sales improvement, process modeling, and automation.
CRM implementation and development.
I’m especially happy to help when your focus is on retail, grocery stores or pharmacy channels.

Clarifying strategy, developing and automating operational processes.
Building sales channel strategies and marketing plans.
Cost-efficiency and project management.

I’ve spent years working in the world of sales and marketing, and I’m a strong advocate for digitalization and modern business. I genuinely enjoy meaningful challenges and building practical solutions – both in domestic markets and internationally.

Promoting a functional, open, and fair company culture is something I care deeply about.

From the small but spirited municipality of Juupajoki, Finland, I mostly work remotely, helping businesses with growth, digital development, and boosting sales.

I’m also that positive-minded runner who believes the most important thing is not the speed or the finish line, but the journey itself. That’s the part worth enjoying – in life too!